STOOR is a platform for experimental electronic music founded by Speedy J in Rotterdam. Emerging from an underground studio culture, it operates as a space for live performance, streaming, and collaborative production. The identity needed to reflect this constant state of experimentation while maintaining clarity across digital and physical touchpoints.
ConceptThe concept is built around structured freedom. A system that can hold improvisation without constraining it. The design strategy translates the unpredictability of electronic performance into a modular visual language. Each event is treated as a unique expression within a consistent framework, allowing the platform to evolve without losing coherence. The result is a system that feels both engineered and alive, mirroring the way STOOR operates in practice.
DesignA strict grid system forms the backbone of the identity, providing stability for highly flexible compositions. Elements shift within this structure, creating controlled tension between order and spontaneity. Typography is defined by the precise Neural typeface, contrasted with electric color accents that bring energy and rhythm. Motion reinforces the system, with transitions that feel dynamic but always anchored in the grid. Each application stays distinct while clearly part of the STOOR universe.
ResultsThe identity supports a fast-moving ecosystem of events, streams, and releases without losing coherence. It adapts to constant variation while maintaining recognition. Adapting and showcasing itself at events like ADE, Sonar, Kappa The Futur Festival and Dekmantel.
It translates STOOR’s live, improvisational nature into a clear visual language. The result is a system that feels structured yet alive, reflecting the platform’s ongoing focus on collaboration and sonic experimentation.